:root{
  --foto-ancho:380px;
  --foto-alto:460px;
  --ink:#000000;
  --tinta:#3B101A;
  --tinta-soft:#5C1B26;
  --crema:#EBE6E0;
  --crema-deep:#DCD6CE;
  --vino:#96202E;
  --oro:color-mix(in srgb,#96202E 52%,#EBE6E0);
  --vid:#000000;
  --arcilla:#96202E;
  --papel:#F8F8F8;
  --oro-destacado:#E4C985;
  --display:'Montserrat',system-ui,sans-serif;
  --body:'Jost',system-ui,sans-serif;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  background:var(--papel);color:var(--tinta);
  font-family:var(--body);font-weight:300;line-height:1.6;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
a{color:inherit;text-decoration:none}
::selection{background:var(--oro);color:var(--tinta)}

/* NAV */
nav{
  position:fixed;top:0;left:0;right:0;z-index:100;
  display:flex;justify-content:space-between;align-items:center;
  padding:1.4rem clamp(1.5rem,5vw,4rem);
  background:rgba(0,0,0,.9);backdrop-filter:blur(12px);
  border-bottom:1px solid rgba(190,122,128,.18);
}
nav .brand{font-family:var(--display);font-weight:500;font-size:1.1rem;color:var(--crema)}
nav .nav-links{display:flex;gap:2rem}
nav .nav-links a{
  font-size:.78rem;letter-spacing:.16em;text-transform:uppercase;
  color:rgba(235,230,224,.75);font-weight:400;transition:color .3s;
}
nav .nav-links a:hover,nav .nav-links a.active{color:var(--oro-destacado)}
@media(max-width:760px){nav .nav-links{display:none}}

/* HERO SERVICIO */
.s-hero{
  min-height:78vh;position:relative;display:flex;flex-direction:column;justify-content:flex-end;
  padding:clamp(2rem,6vw,5rem);padding-top:8rem;
  background:linear-gradient(180deg,rgba(59,16,26,.55),rgba(59,16,26,.9)),var(--tinta);
  overflow:hidden;
}
.s-hero-bg{position:absolute;inset:0;z-index:0}
.s-hero-photo{
  position:absolute;top:0;right:0;bottom:0;width:42%;z-index:0;
  background:linear-gradient(135deg,var(--tinta-soft),var(--tinta));
  border-left:1px solid rgba(190,122,128,.18);
  display:flex;align-items:center;justify-content:center;
}
.s-hero-photo span{font-size:.78rem;letter-spacing:.2em;text-transform:uppercase;color:rgba(235,230,224,.35);transform:rotate(90deg);white-space:nowrap}
@media(max-width:900px){.s-hero-photo{display:none}}
.s-hero-content{position:relative;z-index:2;max-width:820px}
.s-hero .vintage{font-family:var(--display);font-size:.9rem;color:var(--oro-destacado);letter-spacing:.14em;margin-bottom:1.2rem;font-weight:500}
.s-hero .eyebrow{font-size:.82rem;letter-spacing:.2em;text-transform:uppercase;color:var(--arcilla);margin-bottom:1.4rem;font-weight:500}
.s-hero h1{
  font-family:var(--display);font-weight:500;
  font-size:clamp(1.9rem,4.9vw,4.2rem);line-height:1.05;letter-spacing:-.02em;
  color:var(--crema);margin-bottom:1.5rem;
}
.s-hero h1 em{font-style:italic;color:var(--oro-destacado);font-weight:500}
.s-hero .promise{font-size:clamp(1.05rem,1.5vw,1.25rem);color:rgba(235,230,224,.88);max-width:40ch;font-weight:300;margin-bottom:2.4rem}
.btn{
  display:inline-flex;align-items:center;gap:.8rem;
  background:var(--oro-destacado);color:#292b31;
  padding:1.1rem 2.4rem;font-size:.82rem;letter-spacing:.14em;text-transform:uppercase;font-weight:600;
  transition:background .3s,transform .3s;cursor:pointer;border:none;border-radius:999px;
}
.btn:hover{background:var(--crema);color:var(--tinta);transform:translateY(-2px)}
.btn-outline{background:transparent;color:var(--crema);border:1px solid rgba(228,201,133,.5)}
.btn-outline:hover{background:var(--oro-destacado);color:var(--tinta);border-color:var(--oro-destacado)}

/* SECTION BASE */
.wrap{max-width:1100px;margin:0 auto;padding:clamp(3.5rem,8vw,7rem) clamp(1.5rem,5vw,4rem)}
.section-label{font-size:.82rem;letter-spacing:.22em;text-transform:uppercase;color:var(--arcilla);font-weight:500;margin-bottom:1.5rem}
.two-col{display:grid;grid-template-columns:1fr 1.4fr;gap:clamp(2rem,6vw,5rem);align-items:start}
@media(max-width:820px){.two-col{grid-template-columns:1fr;gap:1.5rem}}
h2.big{font-family:var(--display);font-weight:500;font-size:clamp(1.8rem,4vw,3rem);line-height:1.15;letter-spacing:-.02em}
h2.big em{font-style:italic;color:var(--vino)}
.includes h2.big em,.cta-band h2 em,.s-hero h1 em{color:var(--oro-destacado)}
p.lead{font-size:1.08rem;color:var(--tinta-soft);max-width:56ch;margin-top:1.2rem}

/* INCLUYE LISTA */
.includes{background:var(--tinta);color:var(--crema)}
.includes .wrap{max-width:1100px}
.includes h2.big{color:var(--crema)}
.step-list{margin-top:3rem;display:flex;flex-direction:column}
.step{
  display:grid;grid-template-columns:auto 1fr;gap:1.5rem;align-items:baseline;
  padding:1.6rem 0;border-top:1px solid rgba(190,122,128,.2);
}
.step:last-child{border-bottom:1px solid rgba(190,122,128,.2)}
.step .n{font-family:var(--display);font-size:1.1rem;color:var(--oro-destacado);font-weight:500;min-width:2.5rem}
.step .t{font-size:1.06rem;color:rgba(235,230,224,.92)}
.step .t strong{color:var(--crema);font-weight:500;display:block;margin-bottom:.2rem;font-size:1.08rem}

/* MODULOS GRID */
.mod-grid{display:grid;grid-template-columns:1fr 1fr;gap:1.5rem;margin-top:3rem}
@media(max-width:760px){.mod-grid{grid-template-columns:1fr}}
.mod{
  background:var(--papel);border:1px solid var(--crema-deep);border-radius:20px;
  padding:2rem;transition:transform .3s,box-shadow .3s;
}
.mod:hover{transform:translateY(-3px);box-shadow:0 12px 40px rgba(150,32,46,.08)}
.mod .mn{font-family:var(--display);font-size:.9rem;color:var(--oro-destacado);letter-spacing:.1em;margin-bottom:.8rem;font-weight:500}
.mod h3{font-family:var(--display);font-weight:500;font-size:1.25rem;margin-bottom:.8rem;line-height:1.2}
.mod p{font-size:1rem;line-height:1.65;color:var(--tinta-soft)}

/* PARA QUIEN */
.audience{display:grid;grid-template-columns:1fr 1fr;gap:0;margin-top:3rem;border:1px solid var(--crema-deep);border-radius:20px;overflow:hidden}
@media(max-width:760px){.audience{grid-template-columns:1fr}}
.aud{padding:clamp(1.8rem,3vw,2.6rem)}
.aud.yes{background:var(--papel)}
.aud.no{background:var(--crema-deep);border-left:1px solid var(--crema-deep)}
@media(max-width:760px){.aud.no{border-left:none;border-top:1px solid var(--crema-deep)}}
.aud .tag{font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;font-weight:600;margin-bottom:1.2rem}
.aud.yes .tag{color:var(--vino)}
.aud.no .tag{color:var(--arcilla)}
.aud ul{list-style:none}
.aud li{padding:.7rem 0;padding-left:1.6rem;position:relative;color:var(--tinta-soft);font-size:1.02rem;border-bottom:1px solid rgba(220,214,206,.6)}
.aud li:last-child{border-bottom:none}
.aud.yes li::before{content:"✓";position:absolute;left:0;color:var(--vino);font-weight:600}
.aud.no li::before{content:"×";position:absolute;left:0;color:var(--arcilla)}

/* CASOS */
.cases{background:var(--crema-deep)}
.case-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:1.5rem;margin-top:3rem}
.case{background:var(--papel);border:1px solid var(--crema-deep);border-radius:20px;padding:2rem;text-align:left}
.case .metric{font-family:var(--display);font-size:clamp(2.2rem,4vw,3rem);color:var(--oro-destacado);font-weight:300;line-height:1}
.case .place{font-size:.95rem;color:var(--tinta);margin-top:.8rem;font-weight:500}
.case .detail{font-size:.92rem;color:var(--tinta-soft);margin-top:.35rem}

/* RESULT */
.result-row{display:flex;flex-wrap:wrap;gap:clamp(2rem,5vw,4rem);margin-top:2.5rem}
.result-item{flex:1;min-width:200px}
.result-item .big-n{font-family:var(--display);font-size:clamp(2rem,4vw,2.8rem);color:var(--oro-destacado);font-weight:300;line-height:1}
.result-item p{font-size:1rem;color:var(--tinta-soft);margin-top:.8rem}

/* CTA */
.cta-band{background:var(--vid);color:var(--crema);padding:clamp(4rem,9vw,7rem) clamp(1.5rem,5vw,4rem);text-align:center;position:relative;overflow:hidden}
.cta-band::before{content:"";position:absolute;inset:0;background:radial-gradient(ellipse 60% 80% at 50% 120%,rgba(150,32,46,.55),transparent 70%)}
.cta-band .inner{position:relative;z-index:2;max-width:600px;margin:0 auto}
.cta-band .eyebrow{font-size:.75rem;letter-spacing:.24em;text-transform:uppercase;color:rgba(235,230,224,.7);margin-bottom:1.4rem}
.cta-band h2{font-family:var(--display);font-weight:500;font-size:clamp(1.8rem,4vw,3rem);line-height:1.15;margin-bottom:2.2rem}
.cta-band h2 em{font-style:italic;color:var(--oro-destacado)}
.cta-band .btn{background:var(--oro-destacado);color:#292b31}
.cta-band .btn:hover{background:var(--crema);color:var(--tinta)}

/* FOOTER */
footer{background:var(--tinta);color:rgba(235,230,224,.7);padding:clamp(3rem,6vw,5rem) clamp(1.5rem,5vw,4rem) 2rem}
.foot-top{display:flex;justify-content:space-between;flex-wrap:wrap;gap:2rem;padding-bottom:3rem;border-bottom:1px solid rgba(190,122,128,.2)}
.foot-brand{font-family:var(--display);font-size:1.8rem;color:var(--crema);font-weight:300}
.foot-brand span{color:var(--oro-destacado)}
.foot-links{display:flex;gap:3rem;flex-wrap:wrap}
.foot-col h4{font-size:.78rem;letter-spacing:.16em;text-transform:uppercase;color:var(--oro-destacado);margin-bottom:1rem;font-weight:500}
.foot-col a{display:block;font-size:.98rem;margin-bottom:.7rem;line-height:1.5;transition:color .3s}
.foot-col a:hover{color:var(--crema)}
.foot-bottom{padding-top:2rem;display:flex;justify-content:space-between;flex-wrap:wrap;gap:1rem;font-size:.82rem;color:rgba(235,230,224,.6)}

/* PLACEHOLDER note */
.ph{background:rgba(150,32,46,.08);border-left:3px solid var(--arcilla);padding:.4rem .9rem;font-size:.82rem;color:var(--arcilla);font-style:italic;display:inline-block;margin-top:.6rem;border-radius:2px}

/* reveal */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .9s cubic-bezier(.16,1,.3,1),transform .9s cubic-bezier(.16,1,.3,1)}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}}

/* ── refinamiento: ritmo, tipografía y móvil ───────────────── */
h1,h2,h3,.foot-brand{text-wrap:balance}
p,.step .t,.aud li,.case .detail{text-wrap:pretty}
.cred .num,.metric,.big-n,.step .n,.mod .mn,.vintage{font-variant-numeric:tabular-nums;font-feature-settings:"tnum" 1}
a:focus-visible,button:focus-visible{outline:2px solid var(--oro-destacado);outline-offset:3px;border-radius:2px}

/* menú móvil */
.nav-toggle{
  display:none;background:none;border:none;cursor:pointer;
  width:44px;height:44px;margin:-10px -8px -10px 0;
  flex-direction:column;justify-content:center;align-items:flex-end;gap:5px;
}
.nav-toggle span{display:block;width:22px;height:1px;background:var(--crema);transition:transform .3s,opacity .3s,width .3s}
nav.open .nav-toggle span:nth-child(1){transform:translateY(6px) rotate(45deg)}
nav.open .nav-toggle span:nth-child(2){opacity:0;width:0}
nav.open .nav-toggle span:nth-child(3){transform:translateY(-6px) rotate(-45deg)}
@media(max-width:760px){
  .nav-toggle{display:flex}
  nav{padding-top:1.1rem;padding-bottom:1.1rem}
  nav .nav-links{
    display:none;position:absolute;top:100%;left:0;right:0;
    flex-direction:column;gap:0;background:var(--tinta);
    border-bottom:1px solid rgba(190,122,128,.22);
  }
  nav.open .nav-links{display:flex}
  nav .nav-links a{
    display:flex;align-items:center;min-height:52px;
    padding:0 clamp(1.5rem,5vw,4rem);font-size:.78rem;letter-spacing:.16em;
    border-top:1px solid rgba(190,122,128,.14);
  }
}

/* densidad y aire en pantallas chicas */
body{line-height:1.65}
.s-hero{padding-top:clamp(6.5rem,15vw,9rem)}
p.lead{line-height:1.7}
.step .t{line-height:1.65}
@media(max-width:760px){
  .s-hero{min-height:auto;padding-bottom:clamp(2.5rem,8vw,4rem)}
  .s-hero .promise{max-width:34ch}
  .wrap{padding-top:clamp(3rem,10vw,4rem);padding-bottom:clamp(3rem,10vw,4rem)}
  .step{grid-template-columns:1fr;gap:.5rem;padding:1.3rem 0}
  .step .n{min-width:0}
  .mod{padding:1.6rem 1.4rem}
  .btn{padding:1rem 1.8rem;width:100%;justify-content:center}
  .case-grid,.mod-grid{gap:1rem}
  .result-row{gap:2rem}
}

/* el texto nunca entra en la banda de la foto */
@media(min-width:901px){
  .s-hero-content{max-width:min(820px,46vw);padding-right:clamp(1rem,3vw,2.5rem)}
}

/* tipografía geométrica: títulos más ajustados y en su peso ligero */
h1,h2,h3,.foot-brand,.s-hero h1{letter-spacing:-.015em}
.mod h3{font-weight:500;letter-spacing:-.01em}
.step .n,.mod .mn,.vintage,.metric,.big-n{letter-spacing:.04em}

.s-hero-photo image-slot{position:absolute;inset:0;width:100%;height:100%}

/* móvil: hero en una columna con la imagen visible y sin recortes raros */
@media(max-width:900px){
  .s-hero{display:flex;flex-direction:column;justify-content:flex-start;min-height:auto}
  .s-hero-photo{
    display:block;position:relative;width:100%;height:min(46vw,240px);
    border-left:none;border-radius:20px;margin-bottom:1.8rem;overflow:hidden;
  }
  .s-hero-photo span{transform:none}
  .s-hero-content{max-width:none}
}
@media(max-width:760px){
  .audience{border-radius:20px}
  .aud.no{border-top:1px solid var(--crema-deep)}
  .cta-band .btn,.s-hero .btn{width:100%;justify-content:center}
}

/* texto claro siempre que el fondo sea oscuro */
.includes,.s-hero,.cta-band,footer{color:var(--crema)}
.includes p,.includes .lead,.includes .result-item p,.includes li,.includes .aud li{color:rgba(235,230,224,.88)}
.includes .section-label{color:var(--oro-destacado)}
.includes .ph{
  background:rgba(228,201,133,.12);border-left:3px solid var(--oro-destacado);
  color:var(--oro-destacado);
}
.includes .case .place,.includes .case .detail{color:var(--crema)}

/* título a la izquierda, descripción a la derecha */
@media(min-width:821px){
  .two-col{grid-template-columns:170px 1fr;gap:clamp(1.5rem,4vw,3rem)}
  .two-col > div:last-child{
    display:grid;grid-template-columns:1.05fr 1fr;
    gap:clamp(2rem,5vw,4rem);align-items:start;
  }
  .two-col > div:last-child p.lead{margin-top:.35rem;max-width:46ch}
}

/* tarjeta con foto a la izquierda */
  display:grid;grid-template-columns:.85fr 1.15fr;
  background:var(--papel);border:1px solid var(--crema-deep);
  border-radius:20px;overflow:hidden;box-shadow:0 18px 50px rgba(59,16,26,.07);
}

/* footer centrado */
.foot-bottom{justify-content:center;text-align:center;padding-top:0;border-top:none}
footer{padding:clamp(2.5rem,5vw,3.5rem) clamp(1.5rem,5vw,4rem)}

/* logos de marcas */
.case{background:#fff}
.case-logo{
  height:130px;margin-bottom:1.4rem;display:flex;align-items:center;justify-content:center;
  background:#fff;border-radius:14px;padding:.4rem;
}
.case-logo img{max-height:100%;max-width:100%;object-fit:contain;display:block}

/* fotos fijas */
.slot-img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}

/* tarjeta de historia: proporciones del ejemplo */

/* la foto se adapta al alto de la tarjeta */

/* foto completa, sin recortes */

/* ── tarjeta de sección: foto editable de tamaño estándar ── */
.feature-card{
  display:grid;grid-template-columns:var(--foto-ancho) 1fr;
  max-width:1080px;margin:0 auto;align-items:stretch;
  background:var(--papel);border:1px solid var(--crema-deep);
  border-radius:20px;overflow:hidden;box-shadow:0 18px 50px rgba(59,16,26,.07);
}
.feature-card > *{min-width:0}
.feature-photo{position:relative;width:var(--foto-ancho);height:var(--foto-alto);background:var(--crema-deep)}
.feature-photo image-slot{position:absolute;inset:0;width:100%;height:100%}
.feature-body{
  padding:clamp(1.6rem,3vw,2.6rem) clamp(1.6rem,3.4vw,3rem);
  display:flex;flex-direction:column;justify-content:center;
}
.feature-body .section-label{margin-bottom:.9rem}
.feature-body h2.big{font-size:clamp(1.4rem,2.3vw,1.95rem);line-height:1.2;overflow-wrap:break-word}
.feature-body p.lead{font-size:1rem;line-height:1.7;margin-top:1.1rem;max-width:none}
@media(max-width:820px){
  .feature-card{grid-template-columns:1fr}
  .feature-photo{width:100%;height:min(70vw,320px)}
}

.feature-photo .slot-img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block}